January 11th: Melbourne to sydney |
Journal Entry:
The morning started rather nicely with the meeting of another academic in Melbourne University by the name of Jock Given. His work was on the future of television and most of his publications by his college have been on where the medium is going. Jock discussed the use of the Stock market to understand the future of Telivision, Netflix, YouTube, and other future platforms.
After the meeting with Jock we were free to enjoy our last day in Melbourne so I met up with a friend, attended the Melbourne museum which had a great exhibit on Aboriginal heritage and met everyone at the train station where we took an overnight train to Sydney (not recommended. Take a plane.)
After the meeting with Jock we were free to enjoy our last day in Melbourne so I met up with a friend, attended the Melbourne museum which had a great exhibit on Aboriginal heritage and met everyone at the train station where we took an overnight train to Sydney (not recommended. Take a plane.)
what I learned from Jock
- The world has discussed the end of TV for 50 years but its more true to say it’s evolved.
- Severe plummet in Broadcast stocks and audiences, but Netflix has risen a huge amount.
- Franchise films have become huge deals and have sold in the top 10. If you want to sell something, make it a sequel people expect.
- Channel brands have become title brands. On house of cards by Netflix the title “house of cards” is netflixes new brand.
- Netflix succeeds by interviewing you as a viewer and convincing you it is worthwhile.
Melbourne Museum:
I next headed to a museum to learn about aboriginal experiences in Australia. Rather than being treated as slaves in Australia though it may be more accurate to say they were treated as prisoners, resources, or livestock. Rather than discuss this here however I found a great documentary that may help. The museum exhibit is still very worth the trip.
I next headed to a museum to learn about aboriginal experiences in Australia. Rather than being treated as slaves in Australia though it may be more accurate to say they were treated as prisoners, resources, or livestock. Rather than discuss this here however I found a great documentary that may help. The museum exhibit is still very worth the trip.
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