Hill & Knowlton
The vast majority of the day was spent at a day long workshop developed and run by the Public Relations and media solutions firm, Hill & Knowlton. It was a very impressive building. They heavily stressed their open floor layout plan for increased comfort and teamwork that had laptops and the ability to work really anywhere.
At the workshop we discussed an entire gamut of things from handling media scandals, to developing a strong content framework, developing a strong marketing funnel on social media, and going through market plans for a product. We did a workshop on creating a campaign for a type of Gin called Bombay Saphire.
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